Advertising helps with corporate brand building (re-branding) and awareness. This can be in the form of a logo change, a new tag line, the crafting of the message (i.e. Company mission, vision..etc), new offerings to the market, a new spokesperson, sponsorships, the creation of a new tune (jingle), a charitable or organizing an event. There … Read more

You can derive the scope of PR to the various disciplines and sub-disciplines:

• Corporate and Internal relations
• Media
• Labor Relations
• Analyst
• Crisis management
• Industry relations
• Consumer
• Government relations

Are you asking what type of data is used for a marketing plan? If so, the will need the following: To start, having last year's sales figures for men's facial cream and face products

• Data on the retail outlets sold the most product's for men would also be useful
• Prices for competing products

Demographic data such: … Read more

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