Bad advertising says a lot about the advertiser but provides no solutions to problems or satisfaction of needs to prospective or existing customers.FOR EXAMPLE; a bad advert for a plumber would be "H. Jones Ltd. Plumber; established in 1970; no job too small; competitive rates", followed by address, telephone number. A GOOD ADVERT; "LEAKING TAP? … Read more

Advertising is all about telling people what you do - but to succeed in advertising you must provide compelling reasons for your audience to do something; it could be to remember your brand name or more specifically purchase your good or service; this "reason to buy" coupled with a good "call to action" are the … Read more

The single most relevant reason is the issue of limited liability, i.e. when things go wrong, the sole trader could lose everything- unlimited liability- whereas the limited liability afforded by a company formation protects the individuals concerned, limiting liability to the assets of the company formed by them.