Globalization has also been defined as internationalization at times. Globalization is the interchange of ideas, services and goods at a global level, across all the boundaries. The world has seen a rapid spread of globalization in the in the last two decades due to advancement in communications, transportation and technology.    Globalization carries with itself … Read more

Advertising employs a variety of techniques: Celebrities and spokes persons, fantasy characters, children and puppies, music, drama, significant imagery, and creative media buying. Advertising is a complex voice of marketing. There are three broad dimensions that characterize great advertisements. •Strategy … Read more

The medium that carries the advertiser's message is the vital connection between the company that manufactures a product or offers a service and the customer who might wish to buy it. Although a plural term Media commonly describes channels of mass communication such as television, radio, newspapers and magazine, it also refers to other communication … Read more

The advertising has following purposes: • To attract new buyers and try to expand customer base. • To compete in the market. • To create an organization's recognition among consumers. • To promote subsidiary or products manufactured by the same company. • To bring into notice the changes, special offers or current developments of the … Read more

During the eighteen hundreds most advertising was placed in newspapers or appeared on posters and handbills. Until the late eighteen eighties magazines were a medium strictly for the wealthy and well educated, containing political commentaries, short stories, and discussions of art and fashion. This changed with the introduction of the People's Literary Companion by … Read more

Consumer behavior is defined as the mental and emotional process along with the physical activities of the people who purchase/ consume goods and services to satisfy their particular needs and wants.    One of the advantages of consumer behavior can be seen when looking at advertisers and how they advertise by keeping the consumers in … Read more

The different types of land and aquatic turtles come in a wide range of sizes, colors, and shapes. Turtles live in all kinds of waters including freshwater, the ocean, or brackish ponds and the marshland. Their front feet might be fins or merely webbed toes with streamlined back feet that help them to swim. As … Read more

Packaging and labelling plays a vital role and is very well integrated in our daily lives. By packaging we mean enclosing a product. Packaging also plays the role of identifying a product from another along with protecting the contents of the package. Labelling means the instructions in written form (includes symbols as well) posted on … Read more

Cirrus means "lock of hair". These clouds are found at heights that are approximately greater than six to eight thousand meters in the cold region of the troposphere. And come under the categories of high-level clouds. They have a thin and wispy formation and are quiet irregular in structure. No, heat does not play a … Read more