You may describe the whole question in this way: Objective of research is as important as research itself is. Without a focused objective, no good findings can be expected from any type of research. Research objective is to have maximum feedback form selective and targeted customer groups so that enough information which may be needed … Read more

Suppose, the product we developed in our R&D department after thorough idea generation and qualifying process is a hand held wireless multi-functioned communication device. Presently we are in the last quarter of 1997 and we hope our prototype will pass through testing phase successfully in two to three next business quarters. After concept and product … Read more

Consumer's buying decision model is a series of five simple steps consumer Takes during is pursuit of product or service. 1. Problems recognition: Consumer identifies the needs or his/her own product requirements. In this process his personality, environment, surrounding, economy may influence. Say, person is hungry and he identifies his food requirements as basic problem … Read more

Consumerism has evolved largely during last few decades. Now consumers are more powerful as they are aware of their rights, choices and alternatives available. Many new gender and culture based demographic groups have emerged in the scene. Making strong and profitable brand hiddenite amidst modern, diverse and ever changing consumerism is one of the challenges … Read more

Psychological self is obvious among all consumers including males, females, old, young or teenagers. Now consumer likes quality and variety and does not go for the quantity of product alone. It is a challenge for the brand makers in modern marketing and companies offer a vast range of homogenous products, to catter this specific need … Read more

One can find some other interesting changes in consumerism during last three decades specially. Consumer is highly active in making and implementing purchase decisions.    Shopaholic, the term established in recent past, describes high spending habit of modern consumer who was a careful spender few decades back. Old trend was to save more and modern … Read more

Organizations work for the constant growth and business development always. They pass through various ups and downs; these changes mostly are adjusted accordingly if these are not big ones. But in case of major changes due to any reasons organizational development is a normal outcome. Evolutionary changes are permanent in business, which take place at … Read more

Modern business environment is famous for various new trends. An environment where the businesses used to hire employees for the sake of monetary benefits only is now changed in multi dimensional and multi pronged environment. Now business are not run for the sake of money and short term financial benefits only but for a long … Read more

As a graduate retail management trainee, you must prepare yourself for the challenges of future challenges. What is the purpose of your position as management trainees? Definitely, the aim is to prepare you for the futuristic needs of retail business. The main issues you should focus on learning are. How do they conduct and control … Read more

High street Fashion Retailers should focus on a variety of aspects to improve their business performance. Some of these important areas are: Product Assortment: There must be a focus on assortment of fashion products. If you have insufficient number of products, customers will feel disappointed after visiting your shop. You should also avoid over assortment, … Read more

Retailing is more challenging now than a century before. Mega retailers, multinational and multi-billion retailers are taking space enjoyed by small retailers before. Modern retailing business has great challenges ahead. Apart from the huge investment, remarkable displays, great assortment and good pricing customers expect more inform of timely and personalized quality services. Other than service, … Read more

As Aristotle said centuries ago, "Every thing we learn, we learn by doing". Improving communication is as simple as breathing, eating, drinking, and walking are. You must make up your mind and kill your phobias or thoughts that keep you away from learning and improving communication skills.Seemingly, you have to focus on verbal communication. For … Read more

American associate of Audit defines vouching as, "The systematic checking of documentary evidence with each individual transaction." Vouching is the first step, auditors take the start to process of audit in any business or non business concern.    Vouchers are individual documents, receipts, bills, invoices, or cash memos showing any transaction and its financial worth. … Read more

These companies are formulated, monitored and controlled by state business law that governs corporations or public limited companies. Authority and delegation in these companies passed from top to middle and front line management according to their organizational structures. For PEST and SWOT analysis of these companies you have to explore their product profile, target market, … Read more

Credibility of communication or communicator is in fact trust and value given by the audience. If an audience has a high value about the communicator or the speaker, and respects the information given, the communication or the communicator is said to be having high credibility. Communication aims at two types of audience. One is primary … Read more

Various myths exist about playing with nostrils and the change in nostrils' size. As the frontal part of nose has no bones or solid cartilage, it's often associated with the expression asked in the question. Practice and observation of many people show that it may not expand in its size, but the shape of nostrils … Read more