Management is a not just related to marketing finance or h.r. It is a practical overview of the business world. Personality is one of the most important field of study in order to become a good manager. A manager has to deal with several people everyday each having a different personality type. If the manager … Read more

Marketing research plays a very important role in marketing management. There is no aspect of marketing which does not benefit from it. Marketing Research helps in understanding of both the consumer needs and the market as a whole. It enables us to know the needs of consumers, the kinds of product they prefer, the ongoing … Read more