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A good sales and marketing manager formally needs to possess an MBA degree and numerous skills. However, an MBA degree alone does not ensure that one would make a good manager too; the skill set is sometimes more important. Negotiation, communication and interpersonal skills are a must for a good sales and marketingRead more
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Marketing strategy is set of an action plan that companies employ to increase its profit and clientele. Marketing strategy is built keeping in view the objective and vision of a firm as in what it aims to achieve. It include various activities like advertising, PR activities, promotion etc. To achieve the overall marketingRead more