CONSUMER BUYING vs. ORGANIZATIONAL BUYING Final (or ultimate) consumers purchase for: • personal, • family, or • household use Organizational consumers purchase for: • further production, • usage in operating the organization, and/or • resale to other consumers

The Production Concept. This concept is the oldest of the concepts in business.  It holds that consumers will prefer products that are widely available and inexpensive.  Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.  They assume that consumers are primarily interested in product availability and low prices.  … Read more

MICRO-ENVIRONMENT AND MACRO-ENVIRONMENT The Enterprise has only a slight influence on the Macro - Environment The macro-environment influences the enterprise directly by effect of interest rates or financial management or legislation that human resources must comply with Enterprises operate or function in the Marketing environment.  This environment includes everything inside (Micro – environment) & outside … Read more