Because a company makes more money in how many people buy a product rather than just a few picky consumers.
Marketing research plays a very important role in marketing management. There is no aspect of marketing which does not benefit from it. Marketing Research helps in understanding of both the consumer needs and the market as a whole.
It enables us to know the needs of consumers, the kinds of product they prefer, the ongoing … Read more
Marketing research plays a very important role in marketing management. There is no aspect of marketing which does not benefit from it. Marketing Research helps in understanding of both the consumer needs and the market as a whole.
It enables us to know the needs of consumers, the kinds of product they prefer, the ongoing … Read more
